設計理念

是次活動我們尤其重視潛在首捐者這一塊，根據過往數據顯示大部分首捐者為青年人，所以我們企圖透過動態影像去吸引潛在首捐者的眼球、喚起情感，在動態設計上延續並呼應主視覺的設計概念，進而將訊息傳遞到他們的腦海裡。

In this event, we’re focus to exploring those who have the potential to be first donors. According to the previous data, studies have shown that most of the donors are teenagers. Thus, we attend to attract those have potential to be donors by using motion graphics to inspire emotion and eye-catching. In motion designs, we continue to corresponding with Key Visual’s design concept, Therefore, the messages will be passed to their minds.