Light the way for Qatar
Idea, Art direction, image retouching and manipulation
We were asked to develop a master visual for an internal ideation program for Ooredoo the aims
of the program is to collect creative ideas that can help the future of Qatar.
of the program is to collect creative ideas that can help the future of Qatar.
As a visual concept, we used the light bulb a key symbol for ideas and creativity,
and we integrated the Qatar map as the thin light wires.
and we integrated the Qatar map as the thin light wires.
The simplicity of the idea and the crafting are what make this piece of communication impactful.
