season 2018 - Moscow
a global logo design contest
The large horizontal base of the logo indicates the stability and certainty that the rider feels, while the uphill curve suggests the hopefulness with which I face the effort of the congress to raise awareness and motivate people to cycle in winter time conditions.
These feelings have led me to bring parts of “the monument to the Conquerors of Space” together with the wheels of an urban bike and to have this minimalist effect; a refined design of a bicycle with a touch of Russia!
Winter is attributed in a discreet way; a flake divided into two equal pieces accompanies the word Moscow embracing it harmoniously.
The frozen capital has just met its bicycle.