à table les gones !
— Art direction, Food & Set design, Graphic design
Lyon, the world capital of gastronomy, attracts with its traditional recipes, its star chefs but also its gustatory blend. And that's good, because the kids are gourmet!
The french city of Lyon has its own culinary resource base. From the "Lyon bugnes" to cardoon mares, there is something for every taste and the city wants to share it with its users through its Facebook page.
The campaign "A table Les Gones!" ("Dinner's ready kids!") was designed to enhance these recipes on the social network Facebook and offer a digital gustatory and participative rendez-vous.
A digital and gourmet campaign
Fresh and fun key visuals illustrate each publication of recipes via Facebook's article, slideshow and canvas sharing tools.
To announce this weekly event, install a real visual narration and offer an original and fun discovery of the campaign on mobile, we choose a new type of interactive Facebook publication: the canvas.
A Set Design entirely made of food? Challenge accepted!
The first screen of this canvas is a video teasing announcing the campaign through a visual culinary composition.
So we rolled up our sleeves and got our hands dirty! ;)
Art direction: Marie Brun
Photography direction: Gilles Reboisson
Captation: Super Studio
Project management: Manon Poncie
THANKS FOR WATCHING!
Want to see more? Go to www.theseventeenth.com