Nike RISE 2.0
Nike RISE 2.0 delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app.
The training ecosystem was showcased at a number of weekly shows as part of Nike's Rise 2.0 initiative, launched to help kids reach their full potential both on and off the court and to teach them the importance of staying active. In the summer of 2015, the initiative engaged some of the world's best basketball players, including Kobe Bryant, LeBron James, Anthony Davis and Paul George, for an Asia tour that included visits to Manila, Shanghai, and other cities.
Our work was focused on the development of various key visuals for Rise 2.0 and set design for the venues, among other design elements such as a bespoke font.
Nike Rise 2.0
Agency: AKQA London