Creating Fundlift – Logo for investment-crowdfunding platform
During the first week, based on specification, I explored and drew multiple fast sketches to find all possibilities.
Final sketches for selection
Were drawn in a bigger size for easier realisation of contrast and magnitude.
Beta version in vectors
With unsettled colors and default typography. The second version was selected by the board.
Final symbol is in yellow – dark blue color scheme with the Avenir Next typeface. Definition of colors for print, basic safety area and alternative versions for single color, overprint and small sizes with bigger gap in the FL symbol.