TEMPE is the Inditex Group company that designs, markets and distributes the footwear and accessories of its retail chains.
The brief was to redesign the current box or bag of the different brands of a fashion group, minimizing the percentage of air transported and reducing the current packaging without decreasing the quality of the product during the logistic cycle.
Creative solution and results: With 71 million sales of pair of shoes and bags per year, located in 82 countries and having 7013 stores worldwide, we have created a fabric bag for a multinational fashion company, with the idea to have it also as a brand item, made with a recycled material reusing 486.000 m2 of trade fair carpet thrown away in different worldwide fairs per year, with the least possible economic impact and adaptable to the different shapes and compositions of the shoes and bags for the different brands of a famous company.
The pack created is stackable, self-assembly, less weight, reusable in different conditions, brand item, recyclable, adjustable, transportable, resistant, sustainable and practical.
AWARDED AS 1 OF THE 3 BEST TOP PACKINGS BY CLUSTER, SPANISH AWARDS FOR DESIGN AND SUSTAINABILITY PACKAGING