Branding, corporate and spatial design applications for the first all world vegan cuisine restaurant in Thessaloniki, Greece.
The concept behind the branding aims to compliment what the name of the restaurant suggests. That there is something present that we all notice and get bothered by, but we actually do nothing about. We choose to squeeze by it and get along with it, same as we do with the overconsumption of meat. We know its wrong, but we turn a blind eye to it.
The peculiar graphic result that comes through the use of two alphabets also compliments the restaurants world cuisine.The interior design of the restaurant was designed by Danai Kehagia.