Lori Alft's profile

Boys & Girls Club of the Fox Valley

At the Boys & Girls Clubs of the Fox Cities I started to rebrand them according to BGCA branding standards. My goal was to design pieces that not only told their story through the copy, but in the design itself. I designed all marketing materials for special events that included Youth of the Year and Vintage in the Valley Celebrity Wine Dinner. I designed flyers, magazine ads, wrote & designed donor letters, enewsletters & donor case statements. I was in charge of all their digital media, which also included designing ads for their website, Facebook, Twitter, Constant Contact & LinkedIn.
CASE STATEMENTS - Challenge was to design a piece that was very copy &  statistical heavy and produce a piece that was visually appealing but still relayed the message of the Club. I used photos, colors and infogrqphics to achieve this.
Boys & Girls Club of the Fox Valley
Published:

Boys & Girls Club of the Fox Valley

Published: