MaiChai London branding
24331
2017
65
Published:
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    About

    Branding and photography for London's tea house MaiChai
    Published:
Check out my insta profile @sergiolaskin for more recent works!



MaiChai London
Brand that was born from London’s legacy of tea

This project started as everything exciting - out of nowhere - client contacted me through the email, wondering if I would like to start a new project for London's tea house. That was my dream for a long time, since i see London as if not my second, but my third home, that's for sure.



1. Logo design
Airplane creativity

By the time i had to start working on first ideas - i had to fly to San Francisco from Europe. So this was my first experience of onflight creative work. Luckily, i've found 2 empty seats, so i took my laptop, mouse and keyboard and start pitching (with extra brakes for CounterStrike rounds :) )



2. Branding
Dream come true

What can i say - i have great client - they loved one of the logo's direction right away and we started to explore. I really wanted it to be classy and playful at the same time, so we decided to pick different colors and use them as main branding colors through all the communication channels.


Here you can see some of the branding elements




3. Media content
Beloved corporate travels

I love when clients trust me not only with digital content, but also hire me to finish the job and come to their country to see and show the brand the way I do. MaiChai wasn't the exclusion. Please take a look at some of some shots i've done to illustrate MaiChai's daily routine and life.




4. Chai Lattes
Great, great, great

I might sound silly, but i've never tasted tea lattes, that's why i want this to be the separate presentation. And i promise they taste as good as they look!




5. Social campaign
Out of comfort zone

I'd say my idea was waaaaay out of my comfort zone - to ask total strangers on London's streets to hold the cup why i take photos of them. But... the craziest ideas usually work! Thank you all my freaky and elegant strangers for your help! You really helped me to breath life in these cups and make it as a statement!




6. Tea degustation

During menu creation, we went through massive tea degustation 
where we picked the most amazing tea blends



Be sure to check it out a bit later, since we have a lot of ideas and things coming up! Thank you for your attention and i see every follow and appreciation! 
Thank you!


A little bit of me behind the process


Check out my insta profile @sergiolaskin for more recent works!