— Talbot
Brand book
The aim of the project, carried out during the laboratory is to bring back to life a brand that really existed in the past, but no longer present on the market today. Starting from the definition of values and features of the car manufacturer Talbot, to concluding with the design of three different artifacts: a brand book, a brand magazine and a video brand. The brand book is a paginated dedicated to the heritage of the brand, its history and evolution, its period of crisis he description of what are the new values and features for which it stands out.
Politecnico di Milano, corso di Laurea in Design della Comunicazione
Laboratorio di Metaprogetto, C1 |2017/2018|
Docenti: Paolo Ciuccarelli
Gruppo: Matteo Garagiola, Sofia Motta, Diego Reitano, Jacopo Sironi, Rachele Stagni
