Coca-Cola 3-on-3 Soccer Competition
The 3-on-3 soccer competition initialed by The South Region of Coca-Cola Company from yr.1998 in Guangzhou, China. As the project leader, I take it from yr.1999 to 2007, sure I designed all visual beside the project planning and operation management.

This visual is for 2007 Coca-Cola 3-on-3 soccer, around 2000 teams over 10000+ soccer players for the competition, it's the biggest grass root sport event in China!

I also cooperated with 5 brands as joined partners in different channel for pre-event and on-ground communication. 

After 10 years, 
I found this poster and redesign the layout, 
but keep the iconic COKE PLAYER 
- who combined with different Coca-Cola products, 
it's inspired by Italia '90 FIFA logo
but now I found this image a bit weird... 
what he/she are playing for? 
where's the ball? 
No, not that, it's his/her head:-(

Tell me my friends, 
if you found something weird:-)
Special thanks to 
Lucia Lee from Nike China, 
Yang Ke from True Color stationary, 
Ling Ma from the Dragonfly advertising.
Thanks for your special contribution to this project!
Coca-Cola 3-on-3 Soccer Competition
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Coca-Cola 3-on-3 Soccer Competition

The 3-on-3 soccer competition initialed by The South Region of Coca-Cola Company from yr.1998 in Guangzhou, China. As the project leader, I take Read More
94
1121
19
Published:

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