URBAN LIVING
Refreshing an Indian homegrown brand for living rooms everywhere.

Urban Living designs, builds and sells sofas across India and the Middle East and is actively growing their market to international audiences. Rehla Design worked with Urban Living to refresh their brand to communicate a lively personality, reflective of the vibrancy of India. We crafted the brand’s core messaging using strategic tools and incorporated elements of storytelling to showcase the craftsmanship, rigour and perfection behind each sofa.
Urban Living
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Urban Living

Strategic rebrand, communication materials and exhibition design for Urban Living®, as they evolve into a key international sofa manufacturer.
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Tools

Creative Fields