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CHECK-OUT | Branding, Product & Editorial

CHECK-OUT | A board game about Europe | 2017

CHECK-OUT was the bachelor's final project, which was about Europe and its instabilities. It was a group work with three elements, and we developed a board game and all its objects and advertising. The name given was CHECK-OUT because the game pretended to simulate Europe - the entrance and the exit of the countries in the European Union. 
Could they all take part in this Union? Or would they all want to get out of it? What are the conditions? What are the pros and cons? It is a strategy and general culture game, that intends also to stimulate discussions on the topic of Europe and its changes. 
The brand identity resembles to the game board and transmits the concept of the project.
Three posters were developed to transmit the context of our project, using quotes from famous politicians and metaphorical images. They were shown in our college and also on facebook. 
The game has the board itself and a box containing all the essential material (cards, game pieces, play pawns, envelopes, a dice and an instruction manual). 
The instructions manual contains text and pictures with the context of the project: inspiration, motivation, what it is about. It also explained the game (elements inside the box, how to prepare it, how to play, rules, how to win), it has a scheme that explains the moves to play, and it contains questions to prepare a discussion after the game. Everything is illustrated with pictures to make it easier to understand. There is also a poster elusive to the game, that comes together with the manual.
The project included an event in our university, where we invited students to play the game. It was communicated with an event on Facebook. We created some elements to post online (a cover photo, a video and four posts shown below).
Facebook event page here
Here are also some pictures of the event.
More about the project: 
CHECK-OUT | Branding, Product & Editorial
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CHECK-OUT | Branding, Product & Editorial

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