Bachelor Project / Create an organization + commercial product that contributes to one of UN's 17 sustainability goals
No one should have to risk their life because a democratic (and human) right has been taken away from you. Still, it happens 22 million times a year. Therefore I created the organisation 0:22.
0:22 uses guerrilla marketing to shake people when they are not really prepared. It is a wake up call in three different forms - in European cities, in the fast-fashion shopping environment and wherever there is place for a sticker or two.
Large European cities within countries with severe abortions laws
Put up on statues of dudes in conjunction with major events, to point out that the abortions laws probably would look a lot different if these people could get pregnant. The messages on the placards are written in the language of the country in question.
Example: The Bobby Moore statue outside of Wembley Stadium during a major sporting event. There is a clear target group to adapt the material to (in this case sport enthusiastis - locker room talk).
A "what the..." moment during the everyday shopping ritual. An easy way to support the organisations and it's cause and something to bring home, reminding the buyer of the organisation and the abortion issue even at home in the closet.
Land of stars and stripes
Stickers put on lamp posts, walls and other easily accessible and visible surfaces. Addresses the issue and refers to the organisations for further information (Of course mr President could not be left completely out of this).