Famous for having unorthodox approach to data solutions, the company previously known as Mediatrac was rebranded as the user-friendly and ever-reliable Dattabot in 2016. Dattabot has been helping clients to use their potential existing data to something more than just sitting figures. Since this has made them viewed as a very scientific company, looking less techy and more approachable was their first priority. We came up with a new name that derived from the ‘Data’ and the expression “Atta Boy”. We also developed the iconic Bot whose head is a rotated monogram of the D and B initials with facial features from 1s and 0s. Being the very basic of the data, the 1s and 0s were further developed into super-graphics and related icons.