We had a challenge to develop the meaning and the firm style of a coffeehouse. It was also necessary to unite coffee and healthy life style in the brand positioning. We came to a conclusion that healthy diet and sport actually have the same effect. They bring good state of health and charge us for the whole day!
The first step was the improvement of coffeehouse’s logo. As an element transmitting the idea of the brand we chose a bull. But our bull is not too muscular. It embodies an average statistical active and cheerful citizen. This character promotes communication of the brand.
Unlike inanimate elements of design, the bull has character and mood thanks to what turns into the uniting symbol much more easily.
The yellow-black color code not only stands the coffee house out from others, but also broadcasts cheerfulness, force and energy.