"I wasn't really familiar with Paula Scher's work until recently. I saw this design documentary series on Netflix, Abstract, and watched her episode. That was the beginning of my journey towards design too."

"I was in the process of [trying] to come up with a logo for our digital agency startup at the time when Abstract premiered on Netflix. Miss Scher's work for The Public Theater became the muse of Kook's logo."

INSPIRATION —

"I'm currently doing social and content professionally, but design has always been that little piece of the puzzle that I wanted to get into. Let's see what happens."