Concept 1

Have focal point on limited edition and the screen in the middle for shoppers to quickly receive product information. More product details on top of the screen for shoppers quickly receive information. COZMO portrait at the bottom right corner for adding  some fun factor to the display.

Concept 2

Have both limited edition and original edition the the left side of the display. 10" screen on the right side for shoppers to watch the promotional videos, more product details below the screen for shoppers to understand the product better.

Concept 3

Have limited edition and original edition on each side of the display. 7" screen in the middle for shoppers to watch the promotional videos, more product details located aside of the screen to create the flow for shoppers to read. COZMO robot pictures in the top center to create more personality of the display.

Concept Development

The concepts are sketched without having the store and client limits. The COZMO robot is created and  promoted as a little robot with characters the users can play with like a friend. All the concepts are designed to have more "personality" into the display itself. Some display concepts are designed to simulate a play room for shopper to reflect themselves on the space like they are playing with COZMO to increase the purchasing opportunity.