REBEL FOOD.
Logo design & packaging concept
Rebel Food Tasmania make protein and flour using naturally farmed insects in Tasmania. The brief was to incorporate insects into the logo without it looking to buggy and putting people off.
I separated the E to represent the head / thorax / abdomen of an insect. I then used brushstrokes to represent each insect.
I wanted the packaging to be clean bold and bright as the health food sector is crowded and most products use the same colours and design.
Thank you.
