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    For their first time at a professional trade show, cosmetic brand Annabelle had to grab the visitors' attention. Standing out from the crowd and… Read More
    For their first time at a professional trade show, cosmetic brand Annabelle had to grab the visitors' attention. Standing out from the crowd and taking advantage of its central position, the stand was designed as a landmark by reusing the graphic elements of the Neo-Chic campaign and layering them on semitransparent pieces of fabric to obtain a monolithic block. Visitors were invited inside to discover and sample the different product ranges, arranged by look and guided by the beauty advisors through a linear experience. Complementary make-up stations were made available. Following the campaign's concept to use influencers as model to promote it, a digital photobooth allowed the clients to star in it for a moment by composing them into the ad's layout which was then displayed at the front as a part of the stand's composition. Read Less
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