TOO REGULAR was a concept artwork I created for my clients single that he came out with.
we bounced some ideas of what it means to be too regular and he said that we work hard on our day job so we can go extra on our nights out.
as I created the artwork I was inspired by fashion week and how in this generation we are taking pictures left and right to show our outfits. so I played that and it becoming digitilized to Instagram from an outsider perspective. I played with the type as well to have it stand out like again being "extra".