Awards :
1 x Bronze , 7 x Shortlist —— Cannes Lions 2017 - Entertainment
1 x Gold , 1 x Bronze —— Spikes 2017 - Campaign
1 x Sliver , 1 x Bronze —— Clio Award 2017 - Billboard
Agency: TBWA\ Shanghai
Client: Penguin Book
Executive Creative Director: Ronnie Wu
Group Creative Director: Jason Jin
Creative Group Head: Tony Fan
Senior Art Director: Changxu Liu
Senior Copy writer: Kissa Lin
Illustrator: Hao Liu
Editing: Yang Meng