“2017 PDX Hunt” Event Illustration: Utilized in promotional posters, social media, and event websites, this illustrated map of Portland teases participants of the city-wide scavenger hunt event with highlighted locations that might be part of the scavenging clues. Attention is drawn to local comic book shops as well as some of the city’s iconic landmarks. Participants post photos of themselves at the various clue locations to Instagram and use the event hashtag, increasing the brand’s Instagram presence. The map was broken out into nine individual posts, so that a “photo grid” was created on the brand's profile page, creating a more dramatic presence for the event graphics.
More information about the annual event can be found at rosecitycomiccon.com and Facebook.