Axiom Systems had a few challenges both from a branding perspective and also from a technical level for it’s web presence.
Branding:
Axiom Systems had a unique branding challenge and this needed to translate across it’s marketing channel.
The Axiom brand provides consulting services at an enterprise level while also serving as an umbrella company for its suite of products each serving a specific niche and with their own brands.
The challenge was how to translate this so it would not alienate the organization’s value proposition while at the same time resonating witth its audience and clientele on what Axiom and each of its products Transend, ClaimShuttle, and Solace among others stand for.
Each of the brands had outdated logos that needed a fresh look that needed a sense of compatibility to each other (given they were part of a central organization) yet each serving as a standalone product.
Web Based:
Axiom’s corporate website was over a decade old and static with no central administrative capabilities. It’s ClaimShuttle website was based on an old version of Drupal (6.0) and its Solace had no clear web presence at the time of the onset of the partnership.
Additionally none of the websites were mobile friendly and were not optimized for target keywords and phrases for search engine indexing.
Solution:
HindSite Interactive first began a discovery phase to understand the company’s service and brand hierarchy structure. We listened to the client’s concerns and the challenges it was facing and the future prospect of the company.
The project was going to entail multiple phases and approaching all challenges at one time was not practical and would have triggered new challenges in the future.
We then began a holistic approach, began prioritizing the project into a few phases (each composed of their own sub-phases).
Additionally we understand things change over time; so we only scheduled and set goals for few months at a time where at end of each milestone we could look back and analyze the progress and make adjustments for the next phase both in terms of project capacity and changes in objectives and business conditions.
Our work has transitioned beyond web design/development and branding work. HindSite has an ongoing relationship that now spans across both technical and graphical services for all active divisions.
Technologies & Solutions used:
Drupal 7.0
Migration from Durpal 6.0 to 7.0
WordPress (Axiom Internal Blog)
