Application Design • UX Development
Client: AT&T®
Client: AT&T®
Project Title: Drawing Application
This was a multi-faceted design project for AT&T at the BET Experience in Los Angeles.
I designed a tablet-based drawing application to be used by professional caricature artists. Brand ambassadors would funnel visitors to the AT&T booth to get their personalized caricature complete. After it was done, the app framed the drawing and sent a text message with the completed product. At the same time, the drawing was fired over to an enormous jumbotron with a collection of the most recent artistic renderings.
The application, itself, featured variable brush sizes, hardness and opacity settings. The color palette could be amended by each artist handled by a configuration setting according to permissions credentials.
The client considered this one of their most popular consumer engagement tactic and it was morphed several times for other various clients.
Sample caricature: AT&T at the 2015 BET Awards
