Honda Accord Coupe' / (LKAS)
The job required me to create extensive CGI elements to come across as realistic & visually appealing.
The challenge that Honda Alghanim presented in its brief regarding the new Honda Accord Coupe’s Lane Keeping Assist System (LKAS) was to not only create awareness of the feature but also of the consequence of not having it in a fun and memorable way. The agency decided to metaphorically link the consequence of not having Lane Assist
(i.e. straying from the road) to making a verbal slip that's almost guaranteed to yield a terrible outcome.
To execute this, they came up with several humorous scenarios of said slips with the copy being strikingly patterned by contrasting graphic elements that spell trouble if they came in contact with each such as Rabbit fur vs. Snake skin,
Balloon vs. Cactus and Wax vs. Burning coal.
It was a great working experience bringing these creative ideas to life.
Client _ HONDA (Alghanim Motors)
Agency _ Impact & Echo BBDO, Kuwait city, Kuwait
Creative Director_ Lokesh Achaiah
Copywriting _ Lokesh Achaiah, Binish Sebastian, Mohammad Suliman
Typography _ Pramod Chavan
Modeling & Texturing _ Navin Phalke & Kalpesh Patil
Shading, Lighting & Retouching _ Kalpesh Patil