Kirnbauer Winery – Packaging

Our design complements the bold character of the wines. It makes reference to the split, baroque labels that have served as a sign of quality for so many years.

Wine-making has undergone a transformation. ‘The more, the better’ is no longer relevant. Today, we pay attention to the ingredients wines do not contain. Higher quality and hygiene standards have produced lighter wines in line with our modern lifestyle. Dusty wine cellars have been replaced by open architecture. This transition is reflected in the Kirnbauer products. And in our labels.

We have freed the labels of squiggles, decorations and embellishments. What’s left is a premium wine. Unadorned.