The intention of the app is to provide a central hub of content provided by Subculture and allow the user to discover on their own terms. There are a number of ways users can do this. The news feed would provide curated content based on the users likes and dislikes, suggesting relevant and up to date content while the radio would provide playlists from featured contributors, such as artists, subculture icons and staff writers.  This type of content aims to involve the user in the music and wider subculture community by channeling them down to the artist's most relevant to them as well as providing new suggestions.

Once at the artist level it was important to allow the user to continue to engage and discover more easily. Users can create their own playlist here as well as rate and share the music which helps to improve the connections the app makes for the user in the future. Users can also keep up to date with a specific artist as content such as press releases, news and tour dates would be collated and provided into a news feed for each artist.