Nat Geo Wild Total Branding Design Proposal
Branding proposal using shapes and textures from nature as graphic elements: skylines, bite of a shark, skin and plumes of animals. A channel segmentation was proposed based in the four elements: water, earth, fire and air. In brandanimations logo was modified by natural events as erosion, floodings and earthquake to reinforce the integration of Nat Geo to wildlife.
Credits
My Role: Creative idea, Graphic Design/ Coordination of the team
Lorena Ruiz
Art Direction: Florencia Picco
Graphic design: Lorena Ruiz, Agustín Scianamea, José Saccone,Pablo Picyk
