Henrik Vibskov is a Danish Fashion designer with whom my class worked while in Denmark. Customers experience his brand through his clothes, his runway shows, and his local garage events. We sought to rebrand and craft his digital presence, to appeal to a wider audience. When interviewed, he described his ideal as practical, intelligent, genius and wanted a refined identity to go with his typically elaborate fashion experiences.
Initial Sketches & Ideas:
Moodboard: The logo was ultimately made out of little block shapes. His brand shifts so much from show to show but what stays constant is his eccentricity, meaning that he needed a logo that could be consistent across shows yet mold to a specific style.
Concept line: Tactile, dynamic, soft, clean.
"Experience form through texture"
Final Digital Logo & Type:
Logo & block concept applied to poster for this exhibit and screen printed on a totebag:
