At Under Armour Baseball, this is our mantra—PUSH THE GAME. What does it mean? Simple. It means we’re thinking about the future. We’re thinking about the wing of Cooperstown that hasn’t even been built yet. Our athletes are young, fast, and electrifying. They throw hard, they take risks, they swing away, and they show up every day like it’s Game 7. Our gear is packed with innovations that defy what’s even possible, and it’s all designed to do one thing: push this game into the future.
The mission here was to create an off-season experience with MLB players in training scenarios, telling their stories and highlighting how they Push The Game. Still and video content was captured and used during baseball selling season peaks to promote new UA footwear in the market while tying UA's young athletes closer to the brand.
Art Direction: Kirk Roush
Photography: Sam Gordon & Rachel Link
Copy: Matt Norman
Video Production & Post: Mozell