iOLANi - Branding, Corporate Identity


iOLANi eyewear 
Branding, Visual Identity

iOLANi eyewear, a Munich-based startup for eyewear and eyewear-jewellery, asked us to rethink their brand identity and corporate identity. The initial formatting of the lower case "i"s should be kept, while giving it a unique branding and reworking the packaging / package design. Additionally we developed a simple iconography-system, which was based on the abstracted forms of glasses - a symbol for their product - and a flower - a symbol of their inspiration. The flower was derived from the brand's name "Iolani", which originally comes from Hawaii, giving a link to the initial start of the brand. 




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iOLANi - Branding, Corporate Identity
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iOLANi - Branding, Corporate Identity

iOLANi eyewear  Branding, Visual Identity iOLANi eyewear, a Munich-based startup for eyewear and eyewear-jewellery, asked us to rethink their br Read More
1,135
11,763
89
Published: