RadioMac - Brand Development
I was approached by a client that needed a total re-branding done of their company and corporate image. The company provides in-store music and ambiance services to a number of well-known restaurants and companies within South Africa. They were not sure what they wanted in terms of their overall aesthetic, however after I sat down with them and conducted a branding workshop, brainstorming and playing around with different ideas, they decided on this combination of colours, fonts and logo. I believe the logo and corporate identity creates a fresh modern aesthetic, especially with the use of the blue gradient simple sans serif font. The project included the creation of business cards, letterhead, email signatures, logos in all file formats and the fonts.
Some of their new branding can be seen here.
