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Under the slogan CREA SUEÑA CUESTIONA a comprehensive visual communication system was created, which represents, through colors, textures and illustrations, the paradigm of a university of design and architecture in the highlands of Jalisco, Mexico.

 

The exploration of colors, techniques of illustration, creation of auxiliary textures combined with the use of Helvetica typography to give a graphic balance and in turn represent the professionalism of the institution resulted in a graphic identity that reflects the contemporary character of the same.

 

The logo is made up of 3 elements that represent the trajectory traversed throughout the university studies, represent in turn each one of the parts of the slogan and section representing the interdiscipline.

 

A flexible graphic identity with elements that can mutate with the

Time passed, an identity that invites you to create dream and question.

 

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