2016 Fall Market
Collateral and Signage
American Leather designs and manufactures high end furnishings for both commercial and consumer clients. Every spring and fall they present new product lines to retailers at High Point, North Carolina. For the fall 2016 market, American Leather introduced a new line of chairs designed to augment their existing collections. The over all theme of the event referenced the fashion industry. The chairs were physically presented on a fashion runway built in the main showroom.
Mood board document used to for internal concept approvals. Guided the talent casting, wardrobe, set styling and studio photography production.
Fall Product Catalog, Cover
designed to look and read like a fashion magazine
Event Posters, 48" x 60"
Event Showroom Images 12' x 8'