The North Face, Apex Flex
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T H E    N O R T H F A C E    A P E X   F L E X


Directing a global campaign across print, web, social and TV for The North Face’s newest product, Apex Flex rain jacket. The campaign promoted their new top tier product celebrating the rain and even the perfect storm, spreading the message: Seek no Shelter.


Creative credits
ECD: Dan Chandler, Kris Manchester
Creative Director: Jonny Leicht, Joe Fotheringham
Designer: Guillaume Vaillancourt, Andrew Teoh
Motion Designer: Danny Peng
Producer: Nalina Baratz

Activation:
Copywriter: Carl Jannerfeldt
Art Director: Ruben Beddeleem

Agency
Sid Lee New York, Los Angeles

Client
The North Face
The North Face, Apex Flex
1008
10863
32
Published:

The North Face, Apex Flex

1008
10863
32
Published:

Tools

Adobe Photoshop
Adobe XD
Adobe After Effects
Adobe Premiere Pro
Copyright Info

Attribution, Non-commercial, No Derivatives

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