T H E    N O R T H F A C E    A P E X   F L E X


Directing a global campaign across print, web, social and TV for The North Face’s newest product, Apex Flex rain jacket. The campaign promoted their new top tier product celebrating the rain and even the perfect storm, spreading the message: Seek no Shelter.


Creative credits
ECD: Dan Chandler, Kris Manchester
Creative Director: Jonny Leicht, Joe Fotheringham
Designer: Guillaume Vaillancourt, Andrew Teoh
Motion Designer: Danny Peng
Producer: Nalina Baratz

Activation:
Copywriter: Carl Jannerfeldt
Art Director: Ruben Beddeleem

Agency
Sid Lee New York, Los Angeles

Client
The North Face