Target Field Project

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  • For Minnesota Twins fans, getting a new stadium was exciting and long-awaited. Named "Target Field," we knew we had to make the Twins and Target relationship come alive in many fun ways. I, along with a few other Twins fans at Target inHouse, set out to come up with a book of innovative marketing opportunities. The end result was a self-produced book filled with 100 ideas that were pitched to the Minnesota Twins organization.

    Creative team:
    Adam Reynolds | Quentin Langfitt | Andy Thieman | Jason Miller | Steve Chirhart

  • As expected, not every idea was executed. But on Opening Day of the inaugural season, the Twins' furriest fan had the best seat in the house, right behind home plate. Lucky dog.