For Minnesota Twins fans, getting a new stadium was exciting and long-awaited. Named "Target Field," we knew we had to make the Twins and Target relationship come alive in many fun ways. I, along with a few other Twins fans at Target inHouse, set out to come up with a book of innovative marketing opportunities. The end result was a self-produced book filled with 100 ideas that were pitched to the Minnesota Twins organization.

Creative team:
Adam Reynolds | Quentin Langfitt | Andy Thieman | Jason Miller | Steve Chirhart

As expected, not every idea was executed. But on Opening Day of the inaugural season, the Twins' furriest fan had the best seat in the house, right behind home plate. Lucky dog.