We all know and understand how influential the digital age is becoming to all businesses, with social media moving to the forefront. Digital and especially social media, have become an insight into businesses that wasn’t available once upon a time, giving customers and potential customers the chance to interact with the business with the need to wait endlessly on a phone. Marketing strategies have been created in order to promote, sell, help and inform people of the different products or services available, meaning that it has become influential for all business, all over the world.
Social media brings your business the opportunity to reach out to a number of customers that were once only restricted to office hours. You also get the opportunity to get to people who are impatient, providing them with the same level of customer service without wasting any of your or their time. It brings another level of value into customer service and it can benefit your business in many more ways than you think.
Business need to have outstanding customer service or it can often mean that visitors are more inclined to go elsewhere, especially as they will remember the journey. There a number of large companies that have taken advantage of social media with the likes of Tesco, BBC and Sky Customer Service providing visitors with an extra added edge to their customer service.
Building Relationships
Nothing is more important that building relationships with customers, as it can be the difference between the customer returning. Social media has brought a different voice to businesses with casual, laid back replies and approaches that staff wouldn’t be able to otherwise. It’s an opportunity for business to be proactive and react to any situations anyone may be having, which is ideal. People are in the know at a quicker rate and problems are resolved. Not only does this mean that customers are building a relationship but they are also building trust.
The Old Brand Awareness
Social media is used as a marketing tool all over the world to promote a number of different products and services. However, many are unaware of much benefit it can bring in terms of brand awareness. Seeing a business consistently update their feeds and interact with customers can build brand awareness that may not have happened otherwise. Whether businesses do this through a complaint or they use it to post something like a Sky contact number, it can help keep followers in the know immediately. Remember that you are representing a brand/business and not yourself, which will do wonders in the long run.
Create Hashtags
The hashtag has become an ever present in the world of social media, with the likes of Twitter, Instagram and Pinterest using hashtags to associate words with brands. It is known to increase reach and can bring people together also immediately, with a simple phrase or word. Hashtags are available for instant updates and effectively bring people together, which is almost like an online hub for followers to access by simply searching.
