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    Strategy, brand and naming design for a Sustainable Energy company.
Energy everywhere
 In 2009, a group of latinamerican engineers decide to create a company dedicated to develop new forms of autosustainable and clean energy.

The challenge: create a name that declares the fundamentals of autosuntainability and autogeneration: principles of energetic freedom.

The results: we create a name that express an action, easy to remember and represents all the values of the company: GENERA ( spanish word that means 'to generate' ).

We design a flagged-shield emblem that represents the energetic conquer, achieving a solid and a stable brand.