Roscoe original branding typography was inspired by street art, after walkings and researches around Rio de Janeiro, São Paulo and Buenos Aires. It was bold, asymetrical, dripping ink look alike. After 3 years, I've worked again with some experiments on the branding. Now I have tried not the same ink sprays but markers in different intensities, working with the same colours: black and red. It appearence is more light and fresher, looking that someone just did itself. As a mens streetwear brand, it was put in a simple kraft-bread-bag as the brand proposes: simple, cool, urban and ethical.