Project Overview
Business owners Leslie and Sarah left regular jobs with lots of responsibility, deadlines and long hours to pursue dreams of something more fulfilling. After several pleasant and unpleasant experiences, the two began to realize that their skills fit together like a crazy quilt; random, surprising and absolutely unexpected at times. And so was born a company that the ladies could combine their patchwork pieces of business, marketing and creative skills to create a new, simply pleasurable quilt. With Simple Pleasures, Etc., Sarah and Leslie’s passion shines for creating personalized, beautiful gifts and making that special someone feel just exactly that, special!
Goals
The business owners wanted a website created that would convey softness, relaxation, calmness and most of all simplicity. They wanted to show off the company’s unique, affordable products in a simple, easy to navigate format. They also wanted an artistic look to illustrate Simple Pleasures, Etc.’s products. This new site needed to be a prelude to the eventual expansion of Simple Pleasures into a storefront and needed to create a fun awareness of products. The site was to be interactive, allowing for feedback from viewers and also include a discussion forum as a social, fun feature.The creation of social media channels was also an important part of Simple Pleasures new online presence.
Design
The website design needed to be an original work of art centering around a painting by nationally renowned artist, Donna Berryhill. Donna was known for her “women” and the emotion evoked from her work was used to create a soft, feminine, relaxed feel for the website. Donna passed from ovarian cancer in June of 1997, but her work lives on through her daughter, Leslie Berryhill, co-owner of Simple Pleasures, Etc. Lee Media Group created a unique WordPress theme built around this sentimental piece of art.
Functionality/Features
Ease of navigation and simplicity were imperative for the functionality of the new site. A variety of tabs were created, one being special event gift baskets including drop downs for baby, birthday, get well, just for her/him themed baskets to name a few. Another tab was added for browsing holiday themed baskets including drop downs for Valentine’s, Christmas, Thanksgiving, etc. Other tabs made were one with special orders (including drop downs with pictures), customer service (allowing for viewers to leave feedback and suggestions), and a discussion tab with a variety of topics such as “Ask Us Anything” and “Gross Things that Men Do.”
Customer service and discussion tabs were created to allow interaction with their customers and get to know them using this function of the site (and to ensure the best functionality by listening to and acting upon viewer comments). They want the discussion tab to be used for customers to express themselves and ask questions or get tips about anything from home grown recipes, creative decorating tips, suggestions on a good glass of wine and just a place to share.
A WordPress shopping cart, which interfaces with Fed Ex and UPS shippers, offering customers a variety of payment options was added. Search Engine Optimization (SEO) was very important for the site, as well as Google Analytics. A zoom feature was added to show a larger detailed picture of each item when the mouse is hovered over the thumbnail image.
Facebook and Twitter accounts we created and integrated into the website. Then we trained the owners on how to update and manage their website content and social media accounts.
Visit http://simplepleasuresetc.com/ to custom order a gift basket, wreath or flower arrangements or a special gift for that special someone.
Business owners Leslie and Sarah left regular jobs with lots of responsibility, deadlines and long hours to pursue dreams of something more fulfilling. After several pleasant and unpleasant experiences, the two began to realize that their skills fit together like a crazy quilt; random, surprising and absolutely unexpected at times. And so was born a company that the ladies could combine their patchwork pieces of business, marketing and creative skills to create a new, simply pleasurable quilt. With Simple Pleasures, Etc., Sarah and Leslie’s passion shines for creating personalized, beautiful gifts and making that special someone feel just exactly that, special!
Goals
The business owners wanted a website created that would convey softness, relaxation, calmness and most of all simplicity. They wanted to show off the company’s unique, affordable products in a simple, easy to navigate format. They also wanted an artistic look to illustrate Simple Pleasures, Etc.’s products. This new site needed to be a prelude to the eventual expansion of Simple Pleasures into a storefront and needed to create a fun awareness of products. The site was to be interactive, allowing for feedback from viewers and also include a discussion forum as a social, fun feature.The creation of social media channels was also an important part of Simple Pleasures new online presence.
Design
The website design needed to be an original work of art centering around a painting by nationally renowned artist, Donna Berryhill. Donna was known for her “women” and the emotion evoked from her work was used to create a soft, feminine, relaxed feel for the website. Donna passed from ovarian cancer in June of 1997, but her work lives on through her daughter, Leslie Berryhill, co-owner of Simple Pleasures, Etc. Lee Media Group created a unique WordPress theme built around this sentimental piece of art.
Functionality/Features
Ease of navigation and simplicity were imperative for the functionality of the new site. A variety of tabs were created, one being special event gift baskets including drop downs for baby, birthday, get well, just for her/him themed baskets to name a few. Another tab was added for browsing holiday themed baskets including drop downs for Valentine’s, Christmas, Thanksgiving, etc. Other tabs made were one with special orders (including drop downs with pictures), customer service (allowing for viewers to leave feedback and suggestions), and a discussion tab with a variety of topics such as “Ask Us Anything” and “Gross Things that Men Do.”
Customer service and discussion tabs were created to allow interaction with their customers and get to know them using this function of the site (and to ensure the best functionality by listening to and acting upon viewer comments). They want the discussion tab to be used for customers to express themselves and ask questions or get tips about anything from home grown recipes, creative decorating tips, suggestions on a good glass of wine and just a place to share.
A WordPress shopping cart, which interfaces with Fed Ex and UPS shippers, offering customers a variety of payment options was added. Search Engine Optimization (SEO) was very important for the site, as well as Google Analytics. A zoom feature was added to show a larger detailed picture of each item when the mouse is hovered over the thumbnail image.
Facebook and Twitter accounts we created and integrated into the website. Then we trained the owners on how to update and manage their website content and social media accounts.
Visit http://simplepleasuresetc.com/ to custom order a gift basket, wreath or flower arrangements or a special gift for that special someone.
