Gstar Raw is a denim company from the Netherlands which is partly owned by Pharrell Williams who also holds the position of head of imagination.

For their new collection G-Star have created the #MakeItYourOwn campaign which aims to 'celebrate diversity and give everyone the chance to make their jeans unique'. G-Star held events at their Manchester, Birmingham and London Oxford Street stores and I was commissioned to design custom leather labels live at these events along side two other artists and Dj's which included Dj Semtex (1xtra).