![branding personal identity ILLUSTRATION pattern colors black pink yellow purple](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/444f6057744357.5de6af6966572.png)
Personal Identity
The concept behind the logo is to incorporate both the letters S and T within one element, thus resulting in the final logo. The colors have been chosen to be bright and stand out when put on a neutral background. The colors include pink (feminine), purple (calm) and yellow (optimistic). For my identity I chose the typeface Futura; because it’s clean and neat, it’s geometric yet not too angled. As for the identity’s pattern i went with a hand-drawn design that is then vectorized and colored. Overall the entire identity is meant to give a light insight on my personality as a designer.
![branding personal identity ILLUSTRATION pattern colors black pink yellow purple](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec4ffa57744357.59e1e37fd6a50.png)
![branding personal identity ILLUSTRATION pattern colors black pink yellow purple](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47c52657744357.59e1e37fd62af.jpg)
![branding personal identity ILLUSTRATION pattern colors black pink yellow purple](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d8e22157744357.59e1e37fd677f.jpg)
![branding personal identity ILLUSTRATION pattern colors black pink yellow purple](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b326057744357.59e1e37fd5fee.jpg)