Branding | JAPADOG

•

Overview

JAPADOG is a well-known street food stand and restaurant chain located in Vancouver, British Columbia, Canada(other location at the Santa Monica Pier in California.) The chain, owned by Noriaki Tamura, specializes in novelty hot dogs that include Japanese-style variants such as okonomiyaki, yakisoba, teriyaki, and tonkatsu.

JAPADOG’s vision is quite impressive. Their five year plan is to expand business and to own 100 food carts and locations around the world. Their ambition is the reason I am in Canada and continue to work on many projects with them. I believe that it is very important for the designer to share its client’s vision. Here, the goal is to improve the visibility of the brand in such a way as to increase followers. Within these boundaries, I have been pushing my creativity to the next level in order to go beyond expectations. This ongoing professional relationship is a great responsibility, but I am truly grateful for this meaningful experience.

Logotype Development

I checked a current logo. Just typing gothic font, no space adjustment. I thought that logo would be sans-serif as same as current, but it should be bolder than gothic. I created a custom font, JAPADOG Bold.

Japadog

Customer Experience

President made all graphics since he has started JAPADOG. It might be an inevitable situation if it is a start-up and no budgets. They have a mission as a company, “Delivering dreams, happiness & excitement to the world through hotdogs”. I had no idea how many employees and customer knew it.

I did not get many impressions when I visited the restaurant. Food is nice and tasty. As a designer, as a consumer, I felt something I can change. I wanted to provide a good customer experience through the graphic design. I took food pictures with a local photographer and created graphics.

😄 Takashi Hirakimoto @ Open Bookmarks Co.
✉️ https://www.linkedin.com/in/takashihirakimoto
✍️ Branding, Web Design & UX Design
📙 Building trust through design
👍🏻 Meeting people beyond nationality
📍 Vancouver, British Columbia, Canada
📋 https://bit.ly/396j9Jx
🌎 https://www.openbookmarks.co