Cakes and Sweets Made by Hand
Sift is a wedding cake company in Kakaako, Hawaii known for their simple and delicious wedding cakes featuring beautiful floral arrangements. They just needed a brand to match the sophistication of their cakes.
The brand identity takes cues from the cakes themselves and pairs understated colors and type with floral embellishments. The new identity was implemented across stationery, packaging, and web design.