Brief
Create a campaign to raise awareness on the subject of childhood obesity
and encourage children to move.
Idea
The school run is a journey that every child should do anyway, right?
So why not make it fun and in the meantime a little harder?
The school run is a nightmare for all british children, and their parents.
So, we make the school run fun.
Who said physical exercise can't be fun? Thanks to a special meeting point close to the school
we encourage children to march together towards the school rather than be carried there by car or bus.
We redesign the school crossing alert sign wich becomes the school playing sign.
Credits:
Advertised brand: Department Of Health
Advert title: School Run
Advertising School: Accademia di Comunicazione, Milan, Italy
Art Director: Manfredi Vitrano
Copywriter: Nunzio Tomasello, Beatrice Mari, Marco Raponi
Illustrator: Manfredi Vitrano
