The Oreo Double Stuf Racing League
In partnering with celebrity athletes Peyton and Eli Manning, we launched the Oreo Double Stuf Racing League (also known as the DSRL): a fun, online experience pitting the brothers against each other to see who could twist, lick and dunk a Double Stuf Oreo cookie faster.
Users could view their videos, create animated bobble heads (known as Yoobles), download wallpapers and play an online version of the Twist, Lick and Dunk race game. Users were also encouraged to enter an online contest for the chance to meet Peyton & Eli in New Orleans as part of a live DSRL lick race.
Watch the commercial
Oreo DSRL Game: Race for the Stuf
