Samuel Reichmuth's profile

BADI Culture Roll-Over Backpack

BADI Culture's
Roll-Over Backpack
 
Client: BADI Culture
Location: Luzern, Switzerland
Industry: Fashion
Film: MIGN
Art Direction: Samuel Reichmuth
Product Design: Samuel Reichmuth
Having a good bag that you love wearing is essential. Having one that you can wear for almost every occasion, is even better. Creating a simple yet well-designed, practical and ethical bag is what has driven this product from page to end product. 

When we brought out the first edition of the Roll-Over Backpack in 2014, our aim was to create a simple, yet functional backpack that not only looks sleek, but is also comfortable to wear. 
Designed in Luzern
Made in Cape Town
Materials from South Africa
Responsible production

We have partnered with factories in Cape Town that offer fair and safe working environments for their employees. This is the philosophy that BADI Culture lives by and we will do everything to sustain and keep improving on it. We also believe in supporting the South African textile industry as South Africa has played a major role in the inspiration of these bags. This is due to its diverse cultural identity, their clothing market's strong demand for variety and the South African abundance of and interest in natural materials.
Support the production of the Roll-Over backpack and pledge on Kickstarter. The Kickstarter campaign will run until the 14.11.2017.




BADI Culture Roll-Over Backpack
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